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A homepage brings many advantages and is today an absolute must for any company. It offers customers the opportunity to learn about your products and services without having to contact you directly or visit your office. This not only makes it easier for the customer to make a purchasing decision, but also saves time and money, which would be necessary for a personal consultation.

Your own homepage also allows you to communicate offers. Via Google search engines, you can attract potential customers who are looking for a product or service that you offer. An up-to-date website that appeals to the customer visually and in terms of content will be more attractive and convincing. This will help you to achieve more turnover in the long term.

Define the use of your website

First of all, you need to ask yourself a few questions:
What do you want to achieve with your website? Is it an e-commerce website? A service website? Clearly define your objectives and benefits. This is the only way to develop a successful site. For example, if you want to gain more leads or get more contacts, you need to present your products in an attractive way. If you want to increase your sales on the Internet, simplify the payment process.

Optimize your content

SEO optimization helps you to position yourself in search engines. It is just as important as convincing the visitor of your website with the content.
Many websites today bore you with an uninteresting surplus of superfluous information. Try to attract your users with excellent content so that they come back to your site.
As far as SEO is concerned, you need to define exactly what you want to say. It plays a role in the choice of keywords and the vocabulary you use. At best, you should discuss it with an expert, because SEO is a world unto itself.
In the end, the user should think that he found your site by chance. And at best, stay on your site because the content convinces them. If you succeed, it means that your SEO and your content are performing well!

Build a thoughtful planning
Accurate planning is important in all areas. This helps to avoid unpleasant surprises. At every stage of the project, you need to know exactly what the next step is and what your budget is. In addition, the content and the idea should always be clear.
A mock-up (a sketch of your website) can very well illustrate what you are planning. Especially for developers or other partners involved. With this type of planning, you can see very clearly what the homepage and other pages should look like. You can also see the structure of the site and how the pages are linked.

Create a professional design
When the first content is established, you should turn to design. It is best to hire a professional consultant. Even if you want to be actively involved in decision making and design, you should trust the opinion of a professional. Graphic design serves the usability and visual proportions of the website to make it effective, aesthetic and easy to use.

Don’t forget “Mobile friendly” is essential.
Don’t forget to be mobile friendly. This means that your website must be clear and attractive on all media, including smartphones, this is called Responsive Design. This part is particularly strongly linked to the design of your website. As the mobile phone is becoming more and more important, you should not leave this advice to one side. Therefore, some experts advise you to start with the mobile version first and then move on to the web version. However, this varies from project to project.

Ensure easy handling
Easy navigation and fast loading time make a good website. If the visitor doesn’t find what he is looking for on the page, he will leave quickly. Important information and functions should therefore be directly visible. The loading time is also an important criterion, if it takes too long, the user will leave.
The provision of up-to-date content is just as essential. Keep your website up to date on a regular basis. Good page maintenance is very important for users. For example, create a Blog and upload news in the form of informative articles.

Test and get feedback from your partners and your audience.
External opinions are incredibly important in web development. You may be enthusiastic about your